Our Purpose
We Make Sure
Our Values
Acknowledging God's leading role, we strive to serve with innovation, integrity, gratitude and the golden rule. We educate, empower, and inspire our clients to greater levels of assurance by partnering with them to achieve challenging compliance goals.
Our Mission
By 2026, KirkpatrickPrice experts will engage over 10,000 people in an active community, which elevates the standards for cybersecurity and compliance audits.
Our Brand Story
At KirkpatrickPrice, we know that when it comes to threats you want to make sure that you’re ready. In order to do that, you need quality cybersecurity and compliance audit reports with results you can trust. The problem is audits are hard because the process is complicated and feels overwhelming. But we believe if you’re going to do it, the audit should be worth it. We’ve been in your shoes and know how hard audits can be. We’ve issued over 20,000 reports to 2,000 clients worldwide, giving them the assurance they deserve.
Here’s how it works: 1) get ready for your audit. Whether you’ve gone through 1 or 100, audit readiness will set you up for success. You’ll be prepared and empowered to achieve your challenging compliance goals. 2) We partner you with an expert. Our cybersecurity and compliance auditors have sat in your seat and know how intimidating audits can be. Your dedicated specialist will walk you through the entire process from audit readiness to final report. 3) Show off your audit report. Even though it was a demanding effort, we will make sure your audit was worth it. By the end of the process, you’ll be proud of the work you did and know that it will make the difference in gaining new clients and protecting your clients’ data. They will see that your report stands out from the automated audits in the market.
In order to get started, connect with an expert. In the meantime, here is our audit readiness guide to give you a jump start. You can stop feeling you are going to miss something or be surprised when a client or attacker finds something that wasn’t in your report. You can stop feeling worried that you’re wasting your time using someone who’s not advanced enough to thoroughly test your environment. Instead, you’ll have a report that gets you ready for your next steps, allows you to say yes to client requests, and brings you the assurance you deserve. Cybersecurity and compliance will no longer be a mystery.
Why does the Brand Story matter to sales?
Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.
Consumers do not make rational decisions when they buy. They make emotional decisions and then rationalize them with logic. Storytelling allows us to digest and remember content more easily because it helps connect information with emotions in a way that no other form of communication can.
Stories are a natural and compelling component of human experience, and they are 22% more memorable than other types of information. They make our brains wake up as they immerse the listener in the story itself, releasing hormones like dopamine, cortisol, endorphins, and oxytocin.
Brand Story Personas
Once you have an Opportunity, you’ll be required to choose the Brand Story persona for the account and describe why this contact/situation is that Brand Story Persona. We have identified the six most common scenarios you will encounter in your prospecting. This section will define which customer fits into these scenarios, what their key concerns are, and how you can use the brand story to solve their specific needs and close a deal.
The Bachelor is still seeing multiple audit firms but is finally looking to settle down with the one. They are sick and tired of working with different auditors for each engagement and having to repeat information across projects. The Bachelor is normally a compliance manager who is responsible for managing all audit related tasks, including juggling multiple relationships and responsibilities across multiple audit engagements.
The Prepper has been tasked with getting ready for a compliance challenge, either a first audit or a new framework. They know they need an audit, but they often don’t know what’s required or where to start. They're searching for answers to questions they don't even know to ask, and they need someone to help them. They're very focused on preparation and audit readiness.
The People Pleaser is someone concerned with satisfying regulatory pressures or client demands. This is often a subject matter expert or leader who understands client needs.
The Apprentice is trying to up their security game and go through a deeper audit. They are technical leaders who take pride in their systems. They know how it should run and want it to be the best it can be. Therefore, they want a better, smarter, tougher auditor who will help them improve their environment.
The Thrifter is our budget conscious prospects that are concerned with one thing: the price. They are normally prospects who have experienced budget cuts, work at a start-up, have lost a major client, or they just don't understand the value of an audit. They need to know that cheap prices produce cheap results.
The Automater is still using spreadsheets and multiple tools to complete their audit. This scenario is for the person looking for a better way to do their existing audit. They want efficiency, technology, and integrations that make their audit better. They think automation is the answer, but it’s not. Audits are hard, but automation isn’t the way to solve that. The audit needs to be worth it, not just the tool.